Increase the effectiveness of your organic efforts and promotional spend by targeting the right people in the right places at the right time. Amplify in social channels for early traction. Low minimum spend on channels like Twitter and Facebook make it affordable to run experiments across different audience segments and see where your content resonates best. Plus, that initial boost in activity gives your content authority and appeals to social media ranking algorithms, helping you gain more organic reach. If you track and measure correctly, you can see which types of audiences are not only engaged, but in the process of converting.
This is where you want to allocate your content promotion budget, rather than having a pre-determined amount of spend per channel that runs its course regardless of how each item performs. Syndicate and use paid promotion to reach targeted audiences outside jewelry retouching service of your existing network. Syndication takes content you've already published on your site and republishes it elsewhere, exposing you to another publication's audience. You may be able to find organic syndication opportunities, and there are plenty of paid syndication services like Outbrain, Taboola, or Zemanta. If you're considering large-scale syndication,
first read Danny Sullivan's caveat about using links in syndicated articles to stay on Google's good side. Don't forget the email! Your consumers want to hear from you. In fact, 86% want to receive emails at least once a month from companies they do business with, according to a MarketingSherpa survey found in 2015. Make your call to action (CTA) to click through and read the content clearly. Avoid placing competing CTAs in your email and resist the urge to try to sell in every communication.