This means that an effectively executed campaign can reach users wherever they are (your reach will depend on the reach and length of a campaign), bring them together in a physical location, and allow them to both engage with the brand and with each other. But marketers should also be aware that it's not for everyone. Face your (augmented) reality Not all consumer-facing brands are ripe for a campaign incorporating Pokémon GO. It might seem like a must, especially when you consider the popularity and well-documented benefits of a grassroots organization, but for the campaign to drive positive results, it needs to make sense for both the brand and the players. As stated above, this is a game that can be played anywhere.
So, incentives matter as much as social when it comes to driving players to a particular location, but if those two elements image masking service don't seem inspired, then the campaign just won't work. Advertising Continue reading below Your location should match the theme of the game, and your prompts should appeal to the player's mindset. Without a good understanding of the product, the demographics involved and their interests (extracted from your audience data), you might be disappointed with the results. Look closely at these elements before making an investment in this type of initiative. Conclusion 20 years ago, when Pokémon first took the world by storm, its player base was largely made up of children, teenagers, and young adults between the ages of 5 and 30.
Now, two decades later, those gamers with an affinity for the game and its characters are 25, 35, and 45 years old. For the first time in a long time (maybe never), there is a product that has massive, consistent brand awareness and appeals to virtually everyone in the 18-49 demo. It's a pretty exciting aspect that helps explain some of this popularity and could mean more success for the product in the months and years to come. If you're running an online store, you're probably not happy with the conversions and revenue you're getting. More is always better. And even if you're happy with your conversion rates, there's always room for improvement.