Nike has had spots and campaigns with a Phone Number Database social cause; one of the most impressive was Dream Crazy But the sports firm projects its vocation through various fronts The UN warns that the mental health of children and Phone Number Database adolescents is a public health issue Throughout these months we have talked about the role that marketing and advertising have been playing and should play considering the context we face around the world, but certainly this should be present permanently. It is also true that there are brands that have been able to understand this and apply it to their communication and marketing, today we Phone Number Database are going to talk about Nike. The signature of the swoosh by history has found the sensitivity and tact to address various issues that are susceptible in society, we remember the 'Unstoppable Boards' , for example.
Although not always with only Phone Number Database positive results, let's think about 'Dream Crazy' campaign that was launched with Colin Kaepernick that, initially, generated a great deal of rejection, criticism and attacks against the brand -remember the burned sneakers?-. However, over time it has been shown that being disruptive has its Phone Number Database benefits. Just Move It In short, given the previous context, we find a Phone Number Database campaign that Nike launched in Sweden, hand in hand with Berghs School Of Communication, from which some elements that can be applied in the current context stand out and, in fact, for seo it has a revival We are talking about Just Move It , a Nike initiative that addresses one of the main social problems today: the emotional Phone Number Database health of the youth and child population, while at the same time posing how this situation is related to the increase in sedentary lifestyle and less activity physical.
Videoconferences tire with reason The Phone Number Database campaign approach is simple. Propose physical activity as a medicine as effective as antidepressants and, for this, they used social networks to promote the idea. Specifically, they used the TikTok boom to propose challenges to children and adolescents to be active for much more time in front of the screens. The entire concept was driven by a claim that gave a new face to Nike's Phone Number Database emblematic slogan; Just Do It changed to Just Move It. Although it is not the first time that the firm has made this change for a campaign or cause, the cited work stands out due to the context in which the world lives, if last year was important, today it is more so.