content: how to create buyer personas that generate sales 5 questions to ask your customer support team to help you create buyer personas journey mapping without assumptions of course, personas alone weren't enough to guide their content creation efforts. They also created customer journey maps around three general phases: engage, nurture, and convert. Kira recalls that one of the most powerful parts of personality development was understanding the types of questions typically in people's heads at each buyer stage and mapping them out. “what we found,” she says, “is that early on,
at the beginning of the buyer's journey, the questions were very different. The decision maker character had much more business-oriented concerns, and whatsapp number list practitioners wanted to know how to make their lives easier. But in the end, when choosing a supplier, the questions converged. » understanding these commonalities allowed the content team to reuse late-stage content across multiple characters, saving considerable time and money. Understanding the commonalities between personas allows you to reuse @kiramondrus @andreafryrear content.
cmworld click to tweet “if we hadn't done all the due diligence, we could have gone on our own assumptions and biases and missed this opportunity,” kira says. Hand related content: why - and how - to map your customer journeys [template] what do your customers think? Search for secrets hidden in plain sight keep the map relevant having invested a huge amount of time and resources into their characters and journey maps, kira and her team aren't confining them to a drawer. They reference them for everything they do, with their